The Book — v1.0
Campaign Runbook
The master reference document for all BMS campaign operations
Full Runbook Coming Soon
The complete campaign runbook (~280KB) will be rendered here inline in a future update. For now, reference the source document directly in the BMS repository.
Source file location
docs/campaign-runbook.md in the BMS repository. The templatized version lives at political-digital-services/docs/campaign-runbook.md. Original is at saletta-gop/docs/campaign-runbook.md.
Document
campaign-runbook.md
Also known as "The Book." Master reference for all campaign operations from intake through election day.
Version
v1.0 — Templatized
Derived from Saletta campaign (March 2026). Generalized for all future BMS clients. All client-specific content replaced with variables.
Size
~280KB Markdown
Comprehensive coverage of all 14 intake sections, ad platform setup, analytics, OPSEC, and election day operations.
Companion Docs
operations-runbook.md
Covers BMS business operations: client onboarding, billing, subcontractor management, and post-campaign archiving.
Runbook — Table of Contents (Preview)
§01Campaign Overview & Timeline
§02Candidate Intake & Questionnaire
§03Digital Infrastructure Setup
§04Google Ads — Structure, Targeting & Verification
§05Meta / Facebook & Instagram Ads
§06YouTube Pre-Roll Strategy
§07Website & Landing Page
§08Analytics Setup & Reporting
§09OPSEC & Social Hygiene Audit
§10Creative Asset Production
§11Opposition Research Framework
§12Voter Targeting & Audience Mapping
§13Election Day Operations
§14Post-Election Archive & Case Study